Branding and Illustration
School of Wonder was a small start-up when I started working with them, so I wore many hats and filled several different roles. Some of the visual design work I did with them include logo design, branding, illustrations and media marketing graphics.
Logo
This logo was a hit with the Wonder team. I’ve made a few different versions over the years, but this is the current result. The idea was to convey “wings for growth and roots for depth.”
School of Wonder carries a distinctly earthy, organic vibe that I communicated through hand-drawn elements and a foresty palette. I used imagery and shapes that would appeal not only to parents and educators, but to children as well.
Branding
Illustrations
School of Wonder used illustrations for everything from their curriculum to merchandise to website graphics. Their style embraces imperfect line drawings and mixed media artwork that convey a sense of whimsy and adventure.
Marketing
I designed templates for promotional material such as social media and brochures. I also worked on merchandise in the form of caps, pin badges and booklets.
