As a product designer with a background in visual design, psychology and education, I bring a fresh perspective to the table, rooted in empathy and logic. My hope is that I might play a part in enriching how people interact with the world, making their day-to-day experiences a little smoother—often without them even noticing.

Here are some of the projects I’ve worked on.

Increasing Registration Rates and Streamlining Navigation

User Problem: School of Wonder’s site map was so convoluted that users were spending too much time navigating the website while trying to register for a program. Over 65% of them never made it past the home page. This caused major drop-off rates and faltering numbers in registration.

Business Problem: School of Wonder had unclear branding and sought to refresh it in order to boost sales.

The Solution: I simplified the information architecture and brought more visibility to CTA buttons to create a direct path to initiate the registration process. I also worked with the Product team to rebrand the company. The new branding elements were added to the website, marketing material and social media.

The Results: Revamping the website as a whole boosted registration rates and newsletter subscriptions by over 10%.

The Problem: Planning Center’s musicians were moving off their platform and using messaging apps instead when scheduling because methods of communication were unreliable and inconvenient.

The Solution: I added a comment section to the event page that allows users to communicate, with posts being contained and organized under specific events.

In addition, users now have the option to send group messages. Any comments or changes on an event will be reflected in the notifications section as well.

I also streamlined the dashboard to include all information users might need in one view.

The Problem: Educators are burnt out and tired of more programs to implement into their already busy workload. With the rise of Social Emotional Learning (SEL) initiatives throughout the city, they need a simple tool that can help teach SEL without taking up too much time or effort.

The Solution: We redesigned School of Wonder’s curriculum with an emphasis on its minimal time investment. We organized the product information to highlight how it offers simple tools to support educators in their existing curriculum, rather than full lessons to implement.

The Problem: Young adults are entering into adulthood without the necessary knowledge or resources to succeed in the real world, such as communication skills, financial literacy and healthy nutrition.

The Solution: Maven is a life skill learning tool dedicated to teenagers and young adults to help them thrive with essential skills that they don’t learn in school. Users are able to read and listen to books, join clubs led by dedicated mentors and connect with friends through its social media feature.